Redefining Due Diligence for the Age of AI
TNA Associates was founded on the principle that traditional due diligence methods are fundamentally inadequate for evaluating companies in the rapidly evolving digital economy. The rise of "Cognitive Capitalism" – where data, algorithms, and AI are the primary drivers of value – demands a new approach.
Our Mission
To empower private equity firms, M&A leaders, and investors with the AI-powered insights they need to identify, assess, and acquire the true drivers of value in the digital age. We go beyond the balance sheet to uncover hidden opportunities and mitigate emerging risks.

Our Team
Our team combines expertise in data science, AI, finance, and digital business models. With backgrounds spanning top-tier consulting firms, tech startups, and investment banking, we bring a unique perspective to due diligence that bridges the gap between technical innovation and financial value.
Our Approach
AI-Powered
We leverage proprietary algorithms and machine learning models to analyze vast datasets and identify patterns that humans can't see.
Server-Side Tracking
We go beyond client-provided data to obtain a more accurate and objective view of performance.
Probabilistic Modeling
We forecast future outcomes with a focus on quantifying uncertainty and risk.
Intangible Asset Experts
We understand the value of code, data, and online brand authority, and we know how to measure it.
Actionable Intelligence
We translate complex technical findings into clear, concise, and actionable recommendations for our clients.